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This report provides an overview of the current situation on the Japanese consumer market (as of January 2021).

This report, on the basis of over 40 interviews with stakeholders from the Japanese and EU private and public sectors, alongside desk-based research, presents a snapshot of Japan’s circularity. It gives an overview of Japan’s current awareness of circularity and its circular economy policy framework, which centres around the concept of a Sound Material-Cycle Society, its Circular Economy Vision 2020, alongside a table of key circularity indicators comparing the EU and Japan.

Every sector of the economy from autonomous driving to the hospital sector will need AI knowledgeable workers, as well as a fair number of AI experts, to bring AI products, services and technologies into regular use as the economy transforms.

This report analyses the current trends and features of the organic food and beverage market in Japan and opportunities for EU companies.