'About Japan' webinar series 234: Japan's Green Transformation (GX) investment policies and implications for EU companies

18-06-2024 | 10:30 - 11:30 CET

What business opportunities does the Japanese Green Transformation (GX) strategy offer to SMEs in the EU?

Japan aims to reduce greenhouse gas emissions by 46% until FY2030 and achieve carbon neutrality by 2050. To transition to a sustainable, clean energy-centered industrial and social structure, Japan is actively promoting innovative technical solutions under the “Green Transformation” (GX) strategy. The Japanese government will spend 20 trillion yen of GX Economy Transition Bonds to support over 150 trillion yen of public-private investment over the next 10 years. Target areas include renewable energies, smart grids/Virtual Power Plants, energy storage, hydrogen, mobility & transport, CCU/CCS, housing & construction, circular economy, and farming & food production. This implies interesting business opportunities for companies specializing in these fields.  

The webinar is targeted to EU companies seeking to newly develop or strengthen their current positions in technology sectors connected with Japan’s Green Transformation (GX).

In 40 minutes from your desk, discover:

  • The content and roadmap of the Japanese Green Transformation (GX) strategy
  • Cooperation potential for each of the GX technology fields and domestic key actors
  • Recommendations for entering the Japanese Green Transformation (GX) market


  • Introduction
  • Expert’s presentation
  • Q&A Session

Speaker: Johanna Schilling, Managing Director & CEO, ECOS GmbH. 
Johanna Schilling started at ECOS Consult in January 2000 as a project manager and became Managing Director in 2021. From 1992 to 1998 Johanna Schilling studied Japanese and German at the University of Trier. She also spent a year studying at the Chiba State University in Japan on a scholarship of the Japanese Ministry of Education Culture and the German Academic Exchange Service. She is fluent in Japanese and has special expertise in German-Japanese cooperation in the areas of project management, business consulting, public relations, trade fair participation, event moderation and management training.

Moderator: Sofia Smerzi, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation
Organizer: EU-Japan Centre for Industrial Cooperation - Brussels Office

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