23-11-2021 | 10:30 - 11:30 CET

Do you want strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese jewellery market?

The aim of this webinar is to: (a) present an overview of trends and opportunities on the Japanese jewellery market, drawn from the experiences of European companies, and to (b) deliver strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese jewellery market.

The webinar includes:

  1. An overview of the Japanese jewellery market, including the key market segments, current trends and future direction of the market.
  2. A critical discussion of sales channels on the Japanese market and tactical guidance on how to evaluate the different market entry options.
  3. Presentation of new ways to rethink strategy and market entry on the Japanese jewellery market. Case studies and company examples are introduced to show novel approaches to market entry.

The webinar is targeted to (1) European small and medium-sized enterprises (SMEs) with an interest in entering the Japanese jewellery market, and (2) companies with an existing setup on the Japanese jewellery market but sending the need to rethink strategy: for example, by revitalising the company’s sales and marketing activities in the market.

In 40 minutes from your desk, discover how to:

  • Revitalise your sales and marketing activities on the Japanese jewellery market;
  • Understand the key market segments and current trends in the market;
  • Evaluate the different distribution and market entry options;
  • Rethink strategy.


  •     Introduction
  •     Expert’s presentation
  •     Q&A Session

Registration deadline: 22 November 2021

Speaker: : Martin Glisby is the founder and managing partner of Glisby & Associates, a consulting company with offices in Copenhagen and Tokyo, specialising in market entry strategy and how to accelerate the speed and quality of collaborative arrangements with Japanese partners.
Moderator: Pauline Laloux, Business Support Coordinator, EU-Japan Centre
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office


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