'About Japan' webinar series 222: Japanese Business Culture- Aligning strategy with Japanese counterparts

05-12-2023 | 10:30 - 11:30 CET

Do you want strategic insight, tactical guidance and real-life examples of how to influence and align strategy with Japanese business partners?

In this webinar, we will discuss strategy and strategic planning between European and Japanese organisations. The popular literature on cross-cultural management focuses on cultural differences up-front at the neglect of the actual business challenges. One such challenge, about which the literature is largely silent, concerns a matter of paramount importance to many European companies: how to align strategy with Japanese counterparts. This webinar aims to provide an understanding of how strategy and planning in itself is differently perceived and worked with in Japan and Europe. The following discussion will introduce ways in which European companies can align their strategy planning with that of their Japanese partners.

The webinar is targeted to EU companies seeking a fresh perspective on strategy and strategic planning with Japanese partners.

Key features of the webinar series:

  • We include the Japanese perspective as captured in their interactions with European companies.
  • We provide, on the basis of company examples of actual business challenges, illuminating ways of pinpointing how, when and why European and Japanese companies find themselves in mystifying misalignment with each other. 
  • With the aid of conceptual tools and models we suggest a variety of ways to navigate challenges regarding strategy alignment as experienced by European companies dealing with Japan.


  • Introduction
  • Expert’s presentation
  • Q&A Session

Registration deadline: 04 December 2023


Speaker:  Martin Glisby, founding partner of Glisby & Associates, has more than twenty years’ experience of business in Japan: as a chairman, CEO, board member, and trusted advisor to top executives in both Japan, Europe and the USA. In recent years he has specialised in immersive M&A consultancy, becoming a facilitator working alongside, and trusted by, top management of both partners in Japanese cross-border M&As. Martin Glisby has published an internationally acclaimed book and several articles on Japanese management in business publications as well as contributions to academic publications. 

Moderator: Sofia Smerzi, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office



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