'About Japan' webinar series 225: Japanese Business Culture - Techniques for effective virtual communication with Japanese partners

13-02-2024 | 10:30 - 11:30 CET

Do you want strategic insight, tactical guidance and real-life examples of how to accelerate the quality of virtual communication with Japanese partners?

Under the Covid crisis we surveyed a wide range of Japanese managers involved in large-scale Japanese-European collaborative arrangements about their experiences of online business meetings and virtual communication with their European counterparts. Both sides expressed considerable irritations about virtual communication, but it emerged that causes of the mutual frustration sprang from markedly different motivations. After careful analysis of these findings, we have been able to develop a series of tools and techniques for perfecting ways of navigating virtual communication and interaction with Japanese partners.

The webinar is targeted to EU companies seeking a fresh perspective on virtual communication with Japanese partners.

Key features of the webinar series:

  • We include the Japanese perspective as captured in their interactions with European companies.
  • We provide, on the basis of company examples of actual business challenges, illuminating ways of pinpointing how, when and why European and Japanese companies find themselves in mystifying misalignment with each other. 
  • With the aid of conceptual tools and models we suggest a variety of ways to navigate challenges regarding virtual communication as experienced by European companies dealing with Japan.


  • Introduction
  • Expert’s presentation
  • Q&A Session

Registration deadline: 12 February 2024

Speaker: Martin Glisby, founding partner of Glisby & Associates, has more than twenty years’ experience of business in Japan: as a chairman, CEO, board member, and trusted advisor to top executives in both Japan, Europe and the USA. In recent years he has specialised in immersive M&A consultancy, becoming a facilitator working alongside, and trusted by, top management of both partners in Japanese cross-border M&As. Martin Glisby has published an internationally acclaimed book and several articles on Japanese management in business publications as well as contributions to academic publications.

Moderator: Sofia Smerzi, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation

Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office


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