'Cross-Cultural' webinar series 1: Cross-cultural trust building

28-09-2023 | 10:30 - 11:30 CET

How do you develop trustful relationships with Japanese clients and partners? What are the common mistakes or misunderstanding that are often made? How do you optimise the chance to get the result you want?

This session will help you to:

  • Understand the key elements to consider in order to establish a successful business relationship with Japanese
  • Increase your ability to give good (first) impressions / improve your impression as a trustful partner
  • Enhance your ability to maintain a long term relationship with Japanese clients

The webinar is targeted to EU companies seeking to newly develop, strengthen or improve their current relationship with Japanese clients or partners.

In 40 minutes from your desk, discover:

  • What is appreciated or not by Japanese companies ? What determines your impression?
  • The keys to build trustful relationship with Japanese clients / partners
  • Some practical cases and advice

This webinar will not be recorded. 


  • Introduction
  • Expert’s presentation
  • Q&A Session

Registration deadline: 27 September 2023

Speaker: Akiko Klahr-Suzuki, president of AKS Japan International. Akiko has over 20 years of experience in global business especially bridging Japan and Europe. She helps to improve efficiency in business development and trustful relationship building with Japanese companies through customized training, consulting, and coaching. 
Previously she worked for a global IT company in Japan and in France working with more than 15 European countries, and for the World Economic Forum (organizer of Davos global conferences) based in Geneva, working with over hundreds of Japanese companies and global leaders.

Her expertise includes global strategies, business development, and cross-cultural leadership, enhancing synergies and collaboration across cultures.

Moderator: Sofia Smerzi, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office


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