'Cross-Cultural' webinar series 2: Cross-cultural communication - How to say/read YES and NO?

05-10-2023 | 10:30 - 11:30 CET

How many times do you ask yourself whether this is a ‘YES’ or ‘NO’ when working   with Japanese?  How do you decode the Japanese ‘YES’ and ‘NO’? What are the keys to lead to the real ‘YES’ with Japanese clients and partners?

Understanding Japanese ways of communication is not always obvious for foreigners, especially for those who are from the regions like Europe where the communication protocols are often very different. Understanding the Japanese ways of communication is critically important to conduct a successful business meeting, negotiation and decision making with Japanese.

This session will help you :

  • Understand communication process and methodologies in Japan (protocols of business meeting, negotiation, decision making, etc.).
  • Bring the key elements to decode ‘the real’ message behind verbal and non-verbal communications when working with Japanese.
  • Learn how to make yourself understood to get the results you want.

The webinar is targeted to EU companies seeking to newly develop, strengthen or improve their communication skills with Japanese clients or partners.

In 40 minutes from your desk, discover:

  • How to increase your ability to make an effective communication with Japanese
  • How to anticipate potential risk of misunderstanding and prepare for it
  • Some practical cases and advice

This webinar will not be recorded.


  • Introduction
  • Expert’s presentation
  • Q&A Session

Registration deadline: 04 October 2023

Speaker: Akiko Klahr-Suzuki, president of AKS Japan International. Akiko has over 20 years of experience in global business especially bridging Japan and Europe. She helps to improve efficiency in business development and trustful relationship building with Japanese companies through customized training, consulting, and coaching. 
Previously she worked for a global IT company in Japan and in France working with more than 15 European countries, and for the World Economic Forum (organizer of Davos global conferences) based in Geneva, working with over hundreds of Japanese companies and global leaders.

Her expertise includes global strategies, business development, and cross-cultural leadership, enhancing synergies and collaboration across cultures.

Moderator: Sofia Smerzi, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office


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