Minerva Policy Webinar 02: IT Services in Japan’s Public Sector: Pathways for European Engagement

How European companies (in particular SMEs) can have  better access to (Digital) Public Procurement in Japan and which Areas of the market offer better opportunities

This webinar examines how the convergence of Japan’s tech-driven digital transformation increasingly aligns with European values and policy frameworks and how this opens new opportunities for European companies and SMEs in Japan. The IT Public Sector Market in Japan has been quite challenging to penetrate by foreign companies. This is changing due to several reasons that this webinar will dive into.

Drawing on multiple interviews and rigorous research and analysis, the "IT Services in Japan’s Public Sector-Pathways for European Engagement" report offers practical recommendations to help companies build an effective investment strategy for entering Japanese market. It presents "Four Phases" intended to guide SMEs and larger companies. It does so through setting up realistic expectations, understanding required investments and moving forward with a structured approach.

This webinar will focus mainly on this to offer all attendees actionable ideas to address the IT Public Sector Market in Japan.

This webinar is targeted at EU SMEs, Companies, Associations of SMEs, Chambers of Commerce, EU and Japanese policy experts and public officials, Innovators, Start-Ups Associations and in general Business Associations.

Main points covered during the webinar: 

• An analysis of the Public Sector (Digital) Market in Japan
• How the Public Sector (Digital) Market is transforming and how much this goes in hand with the ongoing transformation in the EU
• The IT Public Procurement in Japan and how the digital procurement system is going to be reformed
• A focus on the expanding digital public services Market in Japan and how this can be a good opportunity to European companies and SMEs
• What are the emerging technology trends that are reshaping Japan’s digital public sector
• An in depth presentation of the most actionable recommendations for companies and SMEs willing to approach the Japanese IT Public Sector Market.

Speaker: 

Marco Canton is responsible for European Public Affairs at Fujitsu. In his role, coordinates the activities of the Company at European level to positively contribute to the European Policies, Regulations and R&D Investments in IT sector.

Marco has 18 years’ experience working in Brussels in advocacy activities, strategy development and project management. Marco has a long experience in the EU-Japan cooperation on Digital and is participating in global fora such as Tech7 and WEF. He is the chair of the Digital Innovation Committee and member of the Planning Committee of JBCE (Japanese Business Council in Europe), issue lead on Quantum and EU-Japan relations for DigitalEurope and involved in many other European Networks and Platforms on Digital (AI, Blockchain, Cloud Services and Quantum).

Moderators:

Lyckle Griek, Project Manager at Japan Tax & Public Procurement Helpdesk
Sofia Smerzi, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation

Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

Deliverables:

Coming soon...