20-02-2018 | 10:30 - 11:30

Do you want to accelerate the speed and quality of collaborative arrangements with Japanese partners?

This webinar will not dwell on the popular assumptions about the cultural differences between Japan and Europe. Rather we aim to approach the matter of divergence from a fresh perspective by probing the differences in the underlying assumptions pertaining to the actual business challenges as experienced by European companies dealing with Japan and Japanese firms active in Europe. Integral to our approach is the inclusion of Japanese perceptions of the same kinds of business situations, whereby we probe the very contrasting Japanese perspectives on business communication, decision-making, trust and strategic planning. With the aid of conceptual tools and models we will suggest a variety of ways to navigate the essential business challenges as experienced by European companies dealing with Japan. 

The webinar is targeted to EU companies seeking a fresh perspective on how to enrich cross-cultural collaboration with Japanese partners.

Registration deadline: 19/02/2018

What you will learn during this webinar?

In 40 minutes from your desk, discover how to:

  • Communicate effectively with Japanese partners
  • Influence decision-making processes in Japanese organisations.
  • Build trust and relationships - from a Japanese perspective
  • Align strategy with Japanese counterparts


  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Martin Glisby (Glisby & Associates). 
Mr Glisby is trained in strategy and cross-cultural management from Harvard Business School, INSEAD and Copenhagen Business School, and his work has been cited by prominent business leaders and professors on the "Top 50 Business School Professors in the World". Mr Glisby owns Glisby & Associates, a consulting company that act as trusted advisors to top executives and multinational corporations with special reference to Japan.
EU-Japan Centre for Industrial Cooperation - Brussels Office

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