13-11-2018 | 10:30 - 11:30

What are the recent developments in the AR and VR fields in Japan and where can EU companies add value to the market?

Augmented reality and Virtual reality are still technologies in development but with a lot of potential in many domains. The Japanese government issued a report as early as 2016 about the expected long-term positive effects on the Japanese economy brought by AR and VR. The Japanese AR and VR market has a lot of strong players in the gaming field including Sony for Hardware or Bandai Namco and GREE for software. Japanese companies also started an offering aimed at enterprises. Japanese investors are also particularly interested in the AR and VR fields and are opened to investments and partnerships with innovative companies. Outside gaming, we found very few domestic innovators which leaves the opportunities opened for European companies. 

The webinar is targeted to EU companies seeking to understand the Japanese AR and VR sectors and to identify the potential business opportunities arising from them.

Registration deadline: 12/11/2018

In 40 minutes from your desk, you will discover:

  • Understand who are the key players in the Japanese domestic market
  • See which Japanese enterprises already use AR and VR and to which end
  • What are the main fields where AR and VR are applied
  • The name of Japanese investors eager to invest in innovative AR and VR solutions
  • What are the keys to success in the AR and VR Japanese market
  • What are the common pitfalls to avoid if you want to expand in Japan
  • What are the current issues related to AR and VR discussed in Japan


  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Laurene Oudart - Project Manager - Tokyoesque. Ms Oudart is working at Tokyoesque as a project manager and has a background in management, marketing and Japanese studies. She lived in Tokyo where she completed the Japan Market Expansion Competition in 2016, and holds a Master’s degree in International Management for Japan gained at SOAS. 
Moderator: Gwenael Beauvais - Business Support Coordinator, EU-Japan Centre for Industrial Cooperation
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office 

After Event Information


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