20-01-2015 | 10:30 - 11:30 GMT +1

Your business success of your regional food and beverage product in Japan will depend upon the degree of the Unique Selling Proposition [USP’s] of your products.

Given our longstanding on-site business experience in Japan, including in-house cases like Manneken Belgian Waffles and now our recently kicked-off POMMEKE ~the real Belgian fries~ business venture, this webinar will take a very pragmatic approach in providing the necessary market insights, issues you may encounter when exporting your products to Japan, advise on how to tackle the multi-layered distribution and logistics requirements in Japan. However, most of our time will be focused on a Strengths, Weaknesses, Opportunities and Threats [SWOT Analysis] approach for European regional food and beverage products, based upon real life experiences and case studies. And yes, we will also share our mistakes and pitfalls we have encountered in the past, so that you do not have to repeat them. After this webinar, it will be our pleasure to have a Q&A session with the participants

This webinar is targeted at EU companies seeking to start exporting their [regional] food and beverage products to Japan from scratch, but will also be very useful for companies that are already present in the Japanese market but wish to increase their export figures or want to change/improve their present business relations.

In 40 minutes from your desk, discover:

  •        Market insights on food and beverages in Japan
  •        An overview of how high expectations of food and beverages are for the average Japanese ‘prosumer’
  •        The importance of USP’s for food and beverage for export and business to Japan
  •        A SWOT analysis to gain insights how to position your products for Japan
  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Rob VAN NYLEN, Representative Director/CEO, Akoni KK (IT and Business Consulting for Japan) - VAN NYLEN Rob 
 EU-JAPAN CENTRE for Industrial Cooperation – EU-based Office (Brussels)

After Event Information


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