23-04-2015 | 10:30 - 11:30

How can an EU SME set up a successful business case as a supplier to Japanese government organizations?

Although there are still few EU SMEs active in the public procurement market in Japan, there are those that have managed to create a successful business in this market. During this webinar, Mrs. Mitsuse Matsuki-Baltzer, CEO of MB Scientific AB, a Swedish SME developing state-of-the-art instruments for photoelectron spectroscopy and other physics experiments will share her personal experiences in developing MB Scientific’s business in Japan.   It will give you a unique experience to learn first-hand about the challenges and opportunities in the public procurement market.  The Webinar will consist of a short presentation by Mrs. Matsuki-Baltzer, followed by a short interview session with JTPP Helpdesk.  After this, participants will have ample opportunity to ask questions to Mrs. Matsuki-Baltzer.

The webinar is targeted at EU companies seeking to develop business in supplying goods and services to Japanese government organisations.

What you will learn during this webinar?

In 40 minutes from your desk, discover how to:

  • Deal with challenges when entering the Japanese public procurement market,
  • From a practical perspective, obtain hints and tips how to develop your business in the public procurement market.


  • Introduction
  • Presentation by Mrs. Matsuki-Baltzer
  • Interview with JTPP Helpdesk
  • Q&A by participants
  • Conclusion

Speaker: Mrs. Matsuki-Baltzer, CEO, Owner MB Scientific AB, Lyckle Griek, Project manager JTPP Helpdesk
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

After Event Information

Please log in for full access
Subscribe to
our newsletters

The EU-Japan Centre currently produces 5 newsletters :

  • EU-Japan NEWS - our flagship newsletter covering the Centre's support services, information about EU (or Member States) - Japan cooperation
  • Japanese Industry and Policy News
  • “About Japan” e-News (Only available for EU companies / EU organisations)
  • Japan Tax and Public Procurement Weekly Tender Digest (Only available for EU companies / EU organisations)
  • Tech Transfer Helpdesk Newsletter
1 EUR = 170,273 JPY