21-06-2016 | 10:30 - 11:30

How do we present and market a European Arts production to Japanese audiences?

This report uncovers resident Japanese perceptions of European Visual and Performing Arts events and charts their recent experiences. The structure of our report focuses on a combination of case studies and primary market research. We also conducted in-depth interviews with a number of professionals who have experience either as a producer or as an artist working with Japan. It acts as a guide and practical entry map for those in the Arts industry wishing to do new business with Japan or who are keen to expand their current offering.

Topics covered in the webinar:

  • What Japanese audiences are generally looking for in Arts productions
  • How to be most culturally relevant in Japan as a European act
  • Which marketing tools are most effective
  • How various demographic factors can influence attendance


  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Natalie Meyer - Tokyoesque
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

After Event Information

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