20-09-2016 | 10:30 - 11:30

How do you successfully navigate through the cultural challenges you face when trying to penetrate the Japanese market?

For European companies looking to penetrate the Japanese market there are several cultural factors that can facilitate or dramatically impede your entry into the market. The objectives of this webinar is to review the different challenges you are likely to face and to provide you with tools to be more effective in your work and communication with Japanese partners or clients.

The webinar is targeted to EU companies seeking to create, develop or improve their businesses with Japan.

Regsitration deadline: 20/09/2016

What you will learn during this webinar?

In 40 minutes from your desk, discover :

  • The specificities of Japanese business culture
  • How to address the Japanese correctly
  • What is the real meaning behind the Japanese’s “Yes”
  • How to influence decision making
  • How to meet their expectations regarding, among other, information exchanges, quality, and customer services
  • Familiarize yourself with Japanese business etiquette


  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Olivier VAN BENEDEN, Japan Consulting Office - VAN BENEDEN Olivier 
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

After Event Information

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1 EUR = 163,304 JPY