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Understanding the Japanese people represents one of the single biggest obstacles for European SMEs wishing to break into the Japanese market. To help you in this task, the EU-Japan Centre organises Cross Cultural Webinar Series on yearly basis.
Topics span from "first encounters" to "closing the deal" without forgetting the "building the trust" step.
The recorded webinars' videos, as well as specific e-learning videos, can be found in the dedicated pages:
Picture: Sensō-ji, Taitō-ku, Japan
Copyright: Creative commons
Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.
