KEYS TO JAPAN - Compete for sponsorship of your market entry plan for Japan


Are you considering marketing a product or service in Japan? Do you need a professional market entry plan?

Call for Applications to Benefit from “Keys to Japan”

“Keys to Japan” is a European Commission-funded initiative, managed by the EU-Japan Centre to help a selected European SME considering marketing a product or service in Japan by developing a detailed and personalised market entry plan for it.

Financial conditions for session 2022/2023:

The plan is worth €10,000: €9.000 are covered by the EU-Japan Centre, and €1000 will be covered by the SME. The plan will be prepared by the prestigious JMEC.

Who is eligible to apply?

Applicants must be citizens of an EU Member-State or SMP-COSME Third Country(*) working in a management position for a SME headquartered in the EU or in a SMP-COSME Third Country(*). Applicants must be at least 20 years of age at the date of submission of the application form.

Deadline for application: Friday 1 July 2022 (17:30 Tokyo time)

(*)  Please check the status of your country at Please only refer to the sub-paragraph: "COSME strand (SMP-COSME)".


Subscribe to
our newsletters

The EU-Japan Centre currently produces 5 newsletters :

  • EU-Japan NEWS - our flagship newsletter covering the Centre's support services, information about EU (or Member States) - Japan cooperation
  • Japanese Industry and Policy News
  • “About Japan” e-News (Only available for EU companies / EU organisations)
  • Japan Tax and Public Procurement Weekly Tender Digest (Only available for EU companies / EU organisations)
  • Tech Transfer Helpdesk Newsletter
1 EUR = 170,821 JPY