Special Focus - Coffee, Tea and Soft Drinks

Knowing the specifics of the Japanese market is vital for any project to succeed. This month in "Special Focus", we highlight the Coffee, Tea and Soft Drinks market. Information on the related sub-topics, latest reports and webinars on this topic are available on the following links.

The Japanese soft drink industry appears to have decreased as a consequence of the COVID pandemic. Nevertheless, the specific market drivers of the consumers are still the same.

In Japan, the buyers are very health-conscious, therefore they try to drink beverages with low or zero sugar addition. Moreover, great attention has been put in the last few years on PET bottles, thanks to their nature of recyclable recipients.


Moreover, the European market for specialty coffee is growing. This segment is a small niche offering high quality and high value that also could appeal to Japanese consumers that are seeking unique taste profiles. Europe is an important market for certified coffee that also could be interesting for Japanese looking for such offerings.


Do not forget to register for our upcoming webinar targeting SMEs planning to enter the Japanese market for coffee, tea and soft drinks, and companies aiming at strengthening their current positions in Japan.

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