Special Focus - Interior Design

Knowing the specifics of the Japanese market is vital for any project to succeed. This month in "Special Focus", we highlight the Interior Design & Furniture market. Information on the related sub-topics, latest reports and webinars on this topic are available on the following links.

In Japan, good design goes beyond beauty and is a driving force behind society’s development. Good designs have to be of great quality, purpose and be seen as such by consumers.

Although this market is difficult to enter, it is a very beneficial one for foreign companies. There already are many collaborations between European and Japanese designers, and the Covid-19 crisis has shown how design and home furniture is of great importance for Japanese spending increasing time at home.


Japan’s home fashion/decoration market is still quite new so it is very fast growing – up 50% in the last decade. As a result, Japan has a flourishing home decoration market which is one of the best in the world.

Japanese demand for well-designed, high-quality and innovative furniture and home fashion brands from EU firms is very strong. In fact, because competition between retailers is intensifying, demand for new and exciting products from the EU not yet sold in Japan is increasing. There has never been a better time to sell to Japan.


The related webinar targets EU home fashion, decoration and furniture firms and brands wanting to increase exports and depend less on their home market and generate revenues in what is one of the best export markets for European brands and products.

Do not forget to register below!

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