Special Focus - Pet Products market

Knowing the specifics of the Japanese market is vital for any project to succeed. This month in "Special Focus", we highlight the Pet Products market. Information on the related sub-topics, latest reports and webinars on this topic are available on the following links.

The Japanese pet market is highly directed towards dogs and cats - they had an ownership share of 11.5% and 10.1% respectively (2019).

The most attractive aspect of this market, as a consequence of long-lived pets and their humanization, is this broad demand where specifications based on size, age and breed offer new niches to invest in. Even with the presence of Covid-19, this market will continue expanding.


Japan’s pet industry is one of the largest in the world, worth over JPY1.65 trillion (Euro1.2 billion) at retail value.

Unlike many product categories in Japan, pet products are unusual since foreign manufacturers, especially in pet food, have the largest market shares rather than domestic Japanese companies. 


Do not forget to register for our upcoming webinar targeting EU pet products and pet supply manufacturers, brand owners as well as pet accessory retailers and wholesalers. There are also opportunities in Japan for pet publishers and innovative ecommerce pet businesses.

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1 EUR = 170,821 JPY