About the Report
This report titled 'Cultural Approach to Dealing with Japanese Business in Japan: Differences Between SMEs and Large Companies' provides with an overview of Japanese business culture. More specifically, it looks into the differences that occur between SMEs and large companies. It identifies business-related situations where misunderstandings arise and explain meaning and intentions behind them. Furthermore, this report suggests that Japanese and European enterprises share the same cultural values, but to a certain extent, express them in different ways. Finally, this report gives some practical recommendations for European companies in order to be better prepared when doing business in Japan.
About the Expert:
Gloria Garcia, Ph.D. is a researcher on Asian international relations, business and culture
The recording of the past webinar covering this topic is available for online viewers here. (Once you are logged in, look for the link below the "After event information").
Picture: Fushimi Inari Shrine
Copyright: EU-Japan Centre's private archives
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