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About the Report
Japan has a large and growing cybersecurity market. It was worth an estimated EUR 10,82 billion in FY2025, following annual growth of 9,2%, and is forecast to reach EUR 11,79 billion in FY2026. This is notable in a country where overall economic growth remains relatively low. Demand is being driven by continued digitalisation, wider use of cloud services, the modernisation of corporate and public systems, and the growing number of cyber threats. At the same time, many Japanese organisations still use older systems alongside newer cloud-based tools. These mixed environments can be difficult to manage and secure.
The main target audience of this report is EU-based companies, particularly small and medium-sized enterprises (SMEs), operating in the IT and cybersecurity sectors and considering business opportunities in the Japanese market.
After a brief introduction to Japan’s macroeconomic and digital environment, the report examines the main characteristics and recent developments of the Japanese cybersecurity market. Attention is given to the regulatory and policy framework, the evolving threat landscape, the competitive environment, key sectors driving demand, and the way Japanese companies select and purchase cybersecurity products and services.
Based on an assessment of current demand and expected market developments, the report then identifies areas where European companies may have opportunities in Japan. It also examines practical market-entry considerations, including suitable entry strategies, localization requirements and possible cooperation with Japanese distributors, system integrators and other local partners. The final sections provide practical recommendations and partnership approaches for European companies seeking to establish or expand their presence in the Japanese market.
About the Experts
Tomasz Rydz / country manager / Sudy & Co., LLC Japan is Country Manager of Sudy & Co., LLC, the Japanese subsidiary of Sudy & Co., Ltd. He supports European companies entering and expanding in the Japanese market.
Daniel Vuleta is a Senior Consultant at Sudy & Co., Ltd., providing market intelligence and market-entry support to Japanese companies expanding into Central and Eastern Europe (CEE) and European companies expanding to Japan.
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