About the Report 

This report analyses the current trends and features of the organic food and beverage market in Japan and opportunities for EU companies. The Japanese organic food market is currently limited by various internal and structural barriers. These barriers include a lack of retail channels and producers as well as a lack of understanding among Japanese consumers of the true meaning behind ‘organic’. However, the demand for healthy products from Japanese consumers and big players recently entering the market show that there is potential for growth.

About the Expert:

Tokyoesque provides Japan market research and market expansion strategy services.

The recording of the past webinar covering this topic is available for members here (once you are logged in, look for the link below the "After event information").

Attention, since the release of this report the coverage of the Mutual Recognition of Organic Food between the EU and Japan has been extended. Please refer to our "organic food page" for more details. (May 2025)

Picture: vegetables
Copyright: From public domain