There are a wide range of possible strategies for entering the Japanese market. In order to choose the most suitable one for your business, you should be aware of the logistical difficulties involved when targeting Japan. In addition to understanding the unique behaviour of Japanese consumers and businessmen (see our Culture section), you must be prepared for the wide range of potential legal and regulatory issues. Japan is a relatively closed market and you must be well informed if you are to overcome the various challenges of the Japanese market.
In this section you will find information about cross-cutting operational issues that companies may face when starting or developing their activities in Japan.
The EU-Japan Centre currently produces 5 newsletters :