Article: Direct Sales Entry Strategies in Japan
EUBIJ Library & News content
Article written by Philippe Huysveld, CEO & Senior Consultant, GBMC (Global Business & Management Consulting)“Entering a new country-market is very much like a start-up situation, with no sales, no marketing infrastructure in place, and little or no knowledge of the market.” (David Arnold, FT Press)Does my company really need an office? Standalone market entries are done by companies ready to take capital risk and to gain over time the knowledge associated with the new markets, accepting the...