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From First Contact to First Contract. How to successfully navigate through the cultural challenges we face when trying to penetrate the Japanese market?For European companies looking to penetrate the Japanese market there are several cultural factors that can facilitate or dramatically impede your entry into the market. The objectives of this webinar is to review the different challenges you are likely to face and to provide you with tools to be more effective in your work and communication with...

What are the major Entry Strategies and which legal structure in Japan is optimal for my business requirements? There are various Entry Strategies that a company can adopt when approaching Japan. Each strategy has its own levels of costs, benefits, risks and legal/tax issues, to be assessed carefully. The most appropriate method is usually determined by the market potential, the company’s degree of international expertise as well as the resources available. Most SMEs use the direct exporting...

What are the major biotech-related food and agro products in Japan, how are they regulated, and were might be opportunities for you to get into business?Japan is a net food importer but her markets are highly exigent and regulated. Biotechnology is an important field for Japanese food and agro producers and highly developed both in the private and the public sector. Both the Japanese strategies to export such products to Europe and successful cases of European exports to Japan will be analyzed...

What are the main trends and characteristics of the Japanese market for plastics products and components? Japan as an advanced industrial country uses plastics products and components in a wide range of fields. Especially the automotive and the machinery industry are to be mentioned here. The webinar will give an outline of the Japanese market for plastics products with special regard to the construction, automotive and machinery industry. The role of parts suppliers in Japan will be examined...

How important it is to understand the differences in management practices between Japan en Europe?Takeo Fujisawa, cofounder of Honda Motor Company once said, “Japanese and American management practices are 95 % the same, and differ in all important respects.” Replace American with European and you see how important it is to understand the differences in management practices between Japan and Europe. These 5 % are related to our fundamental values and they became painfully clear when stakes are...

What are the legal procedures that those foreign companies will need to go through in a process of launching a business in Japan and the points to optimize the business plans according to such legal regulations of Japan?The speaker of this webinar has been helping a lot of foreign business entities and entrepreneurs to launch a business in Japan for 13 years so far as an administrative lawyer, making up and optimizing their business plans. The points to be taken up in this webinar will be based...

How to Master B2C and B2B Marketing in Japan?Many export managers have experienced over the years in which way Time, Quality, Reactivity and Service have another dimension in the Country of the Rising Sun. The interest of Japan Success Stories lays in what they usually showcase, that is, Persistence and Concepts like “Getting to know your Client” or “Adapt and Change”, more than in the very results achieved. In this webinar, we will give you some insight into the Japanese Market, as well B2C as...

How to utilize Japanese Intellectual Property System from abroad? Nowadays, we have very complex technologies and intellectual property issues cause a number of problems which have attracted much interest in society. Japan is signatory to most of the international treaties regarding intellectual property rights. Therefore, to the extent that the international treaties are relevant, general schemes for protection and prosecution of intellectual property rights under the intellectual property laws...

How can managers in European Small-and-Medium-sized Enterprises prepare for acquisition by a Japanese company?In 2016, the total value of Japan-sourced acquisitions reached €86 billion, three times higher than the total value of domestic transactions within Japan. During this period, Japanese companies made 156 acquisitions in Europe: headline examples include Asahi Group Holdings investment of €7.3 billion towards acquiring brands such as Pilsner Urquell, Tyskie, Lech, Dreher, and Ursus. This...

Which opportunities does the Biopharmaceutical market in Japan offer to EU companies?Among Biotechnology, the field of biopharmaceuticals is a core sector in terms of market size and growth potential. Since the market of antibody medical products was launched in 2002 in the world of pharmaceutical products, the biopharmaceutical market rapidly expanded, as the pharmaceutical market worldwide made a historical shift from chemically synthesized medicines to biopharmaceuticals around 2000. Japanese...

How can technology SMEs based in the EU leverage their offerings to become relevant for the Tokyo 2020 Games? With the Tokyo 2020 Games being less than three years away, there are already plenty of opportunities for domestic suppliers and partners. The official route for suppliers is complex for foreign companies to navigate. We present the ways in which foreign companies who want to enter Japan can also make the most of the Games by taking alternative routes to market, capitalising on the most...

How has the Japanese startup ecosystem developed, and what are its features both within Japan and in terms of connections to European markets?This webinar will give a clear overview of the Japanese startup ecosystem and will cover key aspects including: key and growing sectors, primary regional hubs, resources including startup events, funding outlets as well as incubation and acceleration programmes. Our insights are also based on interviews of Japanese and European startup entrepreneurs giving...

How can we develop assistive robots able to adapt how they behave and speak to the culture, customs and manners of the person they assist? Caresses (Culture-Aware Robots and Environmental Sensor Systems for Elderly Support) is EU-Japan coordinated research project started in January 2017. CARESSES will design culturally aware and culturally competent elder care robots. These robots will be able to adapt how they behave and speak to the culture, customs and manners of the person they assist...

How can I make meetings with Japanese partners more effective and achieve own goals?Meetings with Japanese partners follow a different agenda than the one we are used to in Europe. They require a more meticulous preparation process, a careful choice of participants and a good deal of formality. For European business people, the greatest challenge however lies in the fact that Japanese meetings tend to be lengthy and tedious and seldom produce any concrete output. Many try to speed up the process...

What approaches are taken by the Tokyo Metropolitan Government (TMG) to attract foreign companies to Tokyo?: Tokyo’s market trends and business support provided by the TMG with particular focus on companies related to the 4th industrial revolution and finances Aiming to revitalize Tokyo’s economy, the TMG has been advancing efforts to attract foreign companies from various sectors. The TMG is currently focusing on measures to attract foreign companies related to the fourth industrial revolution...

What should you be careful about when doing business or when investing in Japan from a fiscal point of view?Nowadays it is getting easier to set up companies in Japan. This webinar will focus on the fiscal aspects for your company when doing business in Japan. What is taxable and what is not? Is the corporate tax rate high? When do companies have to file their tax return? What should you be careful about when you invest in Japan from a fiscal point of view? These questions will be discussed...

What are the key features of Japanese leadership and how to adapt to them as a European manager?For European companies that to enter the Japanese market often need to set up a subsidiary in Japan and see themselves confronted with the need to hire and lead Japanese staff. In this webinar you will learn how Japanese jobseekers look upon foreign employers and what should be considered during the hiring procedure. The session will also focus on Japanese approaches to management and leadership and...

To register for this webinar, please fill the form on EU-Japan website. What will be the impact of the EU-Japan EPA on government procurement?In December, Japan and the European Union have finalised negotiations for a trade agreement. Government procurement was part of these lengthy negotiations. In this webinar, we will highlight what has been agreed upon in the EPA and the effects that European companies can expect concerning public procurement. The webinar is targeted to EU companies seeking...

Japanese potential: What does Japan have to offer global healthcare companies?The Japanese healthcare sector has experienced dramatic over the past decade, and has become more dynamic, open and innovative. This presentation offers an overview of what Japan offers for new entrants in the healthcare industry considering entry into the country. The talk will cover a range of important topics, from recent policy developments; the healthcare system and research infrastructure; and recent regulatory...

Do you want to accelerate the speed and quality of collaborative arrangements with Japanese partners?This webinar will not dwell on the popular assumptions about the cultural differences between Japan and Europe. Rather we aim to approach the matter of divergence from a fresh perspective by probing the differences in the underlying assumptions pertaining to the actual business challenges as experienced by European companies dealing with Japan and Japanese firms active in Europe. Integral to our...