The objective of these presentations is to provide EU Businesses with concrete tools to conduct negotiations with Japanese business partners. Negotiation in itself is rarely an instinctive matter. It therefore requires training and thorough preparation. Negotiation in a different cultural context is all the more complex and therefore requires a specific focus. This presentation aims to provide EU Businesses with keys to prepare for the challenges they might face in their negotiations with Japanese counterparts.
Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.