28-06-2022 | 10:30 - 11:30 CET

What business opportunities are there for EU SMEs in the Japanese sport equipment market? How can I enter and grow my sports business in Japan?

The sports equipment market in Japan is worth over Euro 11.9billion. Although the market’s growth dipped during the pandemic, it is now rebounding quickly. The webinar focuses on seven main sports: Outdoor, Golf, Fishing, Cycling, Football, Tennis and Winter Sports. In all of these sports the prowess of International brands is recognised by Japanese consumers and trade alike, there are sizeable numbers of users with high expenditure, creating a significant market opportunity for European SMEs.

The webinar targets sports equipment brand owners, licensors and manufacturers; owners of sports businesses including distributors and retailers; sports events operators; and European sporting clubs looking to expand their commercial presence in Japan.

In 40 minutes from your desk, discover:

  1. The key dynamics and trends in the Japanese sports equipment market
  2. What’s required to win for EU SMEs
  3. The major Route to Market options
  4. Short case studies from other International brands who’ve succeeded in Japan


  •     Introduction
  •     Expert’s presentation
  •     Q&A Session

Registration deadline: 27 June 2022

Speakers: Rupert Sutton, previously a senior executive with Nestlé, Director of Weben Partners Asia and Hiro Tsujioka Principal Consultant. Hiro was previously Marketing Director for Converse Japan and General Manager for Russell Japan. Both Rupert and Hiro are based in Japan and besides doing many research and market entry projects for consumer facing businesses, also participate actively in Japan’s sports scene.
Moderator: Pauline Laloux, Business Support Coordinator, EU-Japan Centre
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office



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