17-01-2023 | 10:30 - 11:30 CET

Do you want strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese market?

In this webinar we will present new ways to rethink strategy, market entry and partnerships on the Japanese B2B market. We will introduce a new approach to Japan market entry: partner network strategy. Instead of surrendering exclusive rights to one partner or only working with one segment in the market, our case studies will show novel approaches where EU SMEs side-step the need for market intermediaries and co-create the market with a selected group of business partners based on their specialisation, motivation and network within particular segments of the market. Obviously, most EU SMEs cannot invest time and money in establishing and operating their own company in Japan, so the challenge is to how to secure a strong market presence without incurring exceptionally high costs. This is made possible through what we call, partner network strategy.

The webinar targets EU companies seeking a fresh perspective on market entry strategy for Japan.

Key features:

  • The overall aim of the webinar series is to deliver strategic insight, tactical guidance and real-life examples of how to enter or re-position your brand on the Japanese market.
  • The two webinars will cover the B2C and B2B markets respectively.
  • The ideas and concepts will not have a specific industry focus but rather be applicable across a wide range of sectors and businesses, and thus be relevant to a wide range of EU SMEs.
  • Both webinars will also be dealing with Covid-19 related opportunities for EU SMEs.


  •     Introduction
  •     Expert’s presentation
  •     Q&A Session

Registration deadline: 16 January 2023

Speaker: Martin Glisby is the founder and managing partner of Glisby & Associates, a consulting company with offices in Copenhagen and Tokyo, specialising in how to accelerate the speed and quality of collaborative arrangements with Japanese partners. Martin Glisby has held positions as chairman, CEO and board member of several companies with special reference to Japan. In recent years he has specialised in immersive M&A consultancy, becoming a facilitator working alongside, and trusted by, top management of both partners in Japanese cross-border M&As.
Moderator: Sofia Smerzi, Business Support Coordinator, EU-Japan Centre
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office



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