Entry Strategy

'About Japan' webinar series 204: Rethinking strategy for Japan - B2C
Upon providing an overview of relevant B2C market trends and Covid19-related opportunities for EU SMEs on the Japanese market, this webinar presents a critical discussion of distribution and sales channels on the Japanese B2C market, and practical guidance on how to evaluate the different sales channels and options for market entry.
10:30 - 11:30
'About Japan' webinar series 205: Rethinking strategy for Japan - B2B
In this webinar we will present new ways to rethink strategy, market entry and partnerships on the Japanese B2B market.
10:30 - 11:30
'About Japan' webinar series 208: Unlocking the Secrets to Succeed in Japan's Thriving Market
This webinar will elucidate relevant aspects of entering the Japanese market.
10:30 - 11:30
Article: Closing a Branch Office in Japan

Article written by 

Article: Direct Sales Entry Strategies in Japan

Article written by 

Article: International Joint Ventures (IJVs) in Japan

Article written by

Article: Legal Business Entities of Japan

Article written by 

Infrastructures & Logistics
Despite the challenges posed by Japan’s diverse landscape, the country has an extensive transport and logistics network.
Report: How to Draft a Distribution Agreement and Agency Agreement with Japanese Partners
This report provides with the appropriate tools to choose between an Agency or a Distribution Agreement when doing business with a Japanese partner. It also provides the specific terminology (kanji) to distinguish between Distributor and Agency.
Report: How to open a representative office in Japan
This report gives comprehensive and practical step-by-step guidelines for European SMEs that are considering how to invest and open a representative office in Japan.
Report: Why Japan?

About the Report

This report aims to promote Japan as an investment and busines

Selling Through e-Commerce
e-Commerce is almost an indispensable requirement in Japan, and is commonly perceived as an “easy” way to enter the Japanese market. However, there are many things which must be taken into consideration when creating a website for the Japanese consumer.
Webinar 132: How to open a representative office in Japan

How can a European company efficiently set up and effectively utilise a r

10:00 - 11:00
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  • Japanese Industry and Policy News
  • “About Japan” e-News (Only available for EU companies / EU organisations)
  • Japan Tax and Public Procurement Weekly Tender Digest (Only available for EU companies / EU organisations)
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