'About Japan' webinar series 253: Onshore and Offshore Wind Market in Japan

What are the recent developments in Japan’s onshore and offshore wind market and how can EU SMEs add value to the market?

Japan’s onshore wind market is relatively mature but faces constraints due to geographic and regulatory challenges, such as mountainous terrain and land use restrictions. In contrast, after a slow start, the offshore wind market is now set for further growth, with the government having positioned it as a core energy source in its 2021 Sixth Strategic Energy Plan.

While fixed-bottom offshore projects currently dominate, there is a growing interest in floating wind technology to leverage Japan’s deep coastal waters. At the end of 2024, Japan’s cumulative installed wind capacity was 5.84 GW. The total number of offshore wind projects in operation was seven, with only two utilising floating wind technology.

In June 2025, Japan passed a bill allowing offshore wind projects within its Exclusive Economic Zone (EEZ), enabling larger-scale development in deeper waters.

With the new EEC bill in place, EU SMEs with advanced floating wind technology have strong potential in Japan, which is now building its own supply chain and exploring the need for investments in new projects.

Ongoing projects and upcoming auction rounds could offer clear entry points for SMEs to engage with the Japanese market.

The webinar is targeted to EU SMEs seeking to understand Japan’s wind market and to identify potential business opportunities.

In 40 minutes from your desk, discover:

• The characteristics of Japan’s wind market, key drivers, including the government’s strategy, trends and challenges.
• Overview of the regulatory framework.
• Who are the Japanese key players.
• Emerging business opportunities to tap into.
• Success factors for a successful market entry.

Programme:

• Introduction
• Expert’s presentation
• Q&A Session

Speaker: Maths Lundin, founder of Sweden Japan Consulting Co., Ltd. (SJC K.K.) has more than 35 years of business experience spanning sectors like home appliances, food service equipment and materials handling equipment. In 2008, he founded a consulting firm to help European companies enter the Japanese market.

Moderator: Sofia Smerzi, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office
 

Deliverables: