22-09-2021 | 10:30 - 11:30 CET

This is the second round of the online training series “What you should know when exporting to Japan”. It briefs in 30 minutes on the latest information on export processes and procedures relating to EU exports to Japan. It also covers trade and administrative rules and regulations relevant to EU businesses which are new to exporting as well as those which carry out regular, on-going businesses with Japan.

Focus is given to small and medium sized EU enterprises (SMEs) and to those sectors which offer growing opportunities to EU exports to Japan, i.e., food and health sectors.

Are you finding a Japanese partner for your first-time market entry to Japan?

In the last webinar session, we discussed the keys for business success in Japan: that is, a good cooperation and relationship with Japanese partners. This session's topic is about finding a Japanese partner for the first-time market entry to Japan.

The export process starts with market research: EU exporters should research to know about Japanese market, their products for Japanese market, and Japanese consumers to target. Based on findings from market research, EU exporters then identify target market, set marketing position, and develop marketing strategies. According to the target, positioning and strategies, EU exporters search for a suitable partner. There are an agent, distributor and representative for EU exporters to partner with.

In 30 minutes from your desk, discover the:

  • Japanese market size, locations and characteristics
  • Japanese market orientation
  • Profiles of agent, distributor and representative

The webinar targets EU small- and medium-sized enterprises (SMEs)


  • Introduction
  • Expert’s presentation
  • Q&A Session

Registration deadline: 21 September 2021

Speaker: Chieko Nakabayashi
ModeratorPauline Laloux, Business Support Coordinator, EU-Japan Centre
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office



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  • Japanese Industry and Policy News
  • “About Japan” e-News (Only available for EU companies / EU organisations)
  • Japan Tax and Public Procurement Weekly Tender Digest (Only available for EU companies / EU organisations)
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