02-03-2021 | 10:30 - 11:30 CET

What business opportunities does the Japanese Smart Farming Technology market offer to European SMEs?

The Japanese agricultural sector faces many challenges: a low self-sufficiency rate in agricultural products, limited farmland, and the shrinking number and rising age of farmers (67 years in average). To tackle these problems, the Japanese government actively supports smart farming technologies through new laws and regulations, as well as various research and development projects. Thus, a decisive growth phase for the smart farming market in Japan is currently underway. The use of smart farming technologies and services in Japan’s agricultural sector is increasing with an almost tripled estimated sales revenue of around 44.28 billion JPY by 2025. Currently, European manufactures cover almost 60% of imported agricultural machinery and enjoy a good brand reputation in Japan, since they are known for their high-quality and advanced machines with future-oriented technology.

Facilitated by EU-Japan Economic Partnership Agreement (EPA), the Japanese market offers interesting opportunities for European small and medium-sized enterprises especially in the field of soil cultivation and harvest preparation/ cultivation technologies such as drones and other precision farming solutions, a market sector which is expected to grow exponentially in the coming years. However, when entering the Japanese market, specific challenges need to be considered carefully. This webinar will provide interested European SMEs with a sophisticated insight into the opportunities and key success factors for the Japanese smart farming market.

The webinar is targeted to EU companies seeking to newly develop or strengthen their current positions in Japan’s smart farming market.

In 40 minutes from your desk, discover:

  • Characteristics of farming in Japan
  • Current trends in the Japanese smart farming Market
  • Recent political measures, including laws and regulations to promote Smart Agriculture
  • Key players and Stakeholders
  • Distribution channels for smart farming machinery/ products
  • Opportunities for European SME and Recommendations


  •     Introduction
  •     Expert’s presentation
  •     Q&A Session

Registration deadline: 1 March 2021

Speaker: Johanna Schilling, Senior Project Manager, ECOS GmbH. Johanna Schilling has been a project manager at ECOS since 2000 and became senior project manager and authorized person in 2006. Over more than 20 years, Johanna has obtained experience especially in the fields of research, market entry consulting, management training and the organization of international conferences and trade missions.
Moderator: Pauline Laloux, Business Support Coordinator, EU-Japan Centre
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

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