Report: The Japanese Meat Market

About the Report: 

The consumption of all types of meat in Japan is rising amid changing lifestyles. Compared to 20 years ago, Japanese consumers today eat about 18% more meat per person. The meat demand is higher than what the domestic industry can supply and the shortfall is made up by imports. This report titled "The Japanese Meat Market" provides readers with an overview of the specificities of this sector in Japan. It first defines its characteristics with its drivers, size, and current trends. It then highlights Japanese global imports of meat and compares it with the imports of European meat. Finally, it presents various recommendations to EU companies for a successful market entry. 

About the Expert:

With more than 30 years of experience from working in Japan, Mr Maths Lundin has participated in many projects within different business segments such as management consulting, home appliances and scientific instruments. Through Sweden Japan Consulting, Mr Lundin's services cover market analysis, feasibility studies, and market entry support for European companies planning to enter the Japanese market. Click here to access his profile page.

A webinar was organised on this topic. Please click here for more information. 

Picture: Meat in Japan
Copyright: EU-Japan Centre

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