Report: Opening Pop Stores and Setting Up a Franchise in Japan

About the Report 

Japan's retail market, valued at approximately ¥170 trillion (EUR984 million), is the world's third-largest and offers significant appeal to international brands. However, it represents a challenging environment due to high consumer expectations, market saturation, demographic changes and language barriers which makes it difficult to navigate.

This report provides a focused analysis of the widely spread entry strategies for foreign businesses in Japan: Pop-Up Stores and Franchising.
In this report, we will focus on the Japanese "Retail Sector," defined by the Japan Standard Industrial Classification (JSIC) as the selling of goods to general consumers for personal or household use, ranging from convenience stores and specialty shops to e-commerce. Additionally, for the franchising aspect, we will investigate opportunities within the related Service Industries.

About the Expert

Gregory Roustel, founder of GRG Co., Ltd in 2019, is an independent consultant with a rich background in retail. He possesses extensive experience across supermarkets, department stores, wholesale, and ecommerce channels, having held diverse roles such as Import Product Manager, Senior Delivery Manager, Analyst, and Finance Controller for global retailers.
After moving to Japan in 1999 and spending two years studying at Japanese universities, Gregory graduated from ESCEM business school in France with a finance major. He began his professional career in Japan in 2003 and transitioned to independent consulting in 2016.

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