Article: Japanese Customer Expectations

Article written by Masako Kato, Intercultural ma


Japanese consumers have different appetites and expectations than Europeans. If your product or service is to succeed in Japan, you need to know what is expected of your product(s) and what consumers do not want to see.

Presentation: Customer Service in Japan
This presentation will cover Japan’s famously high-quality customer service, and what will be expected of you by Japanese consumers and business partners.
Presentation: Managing Quality Claims in Japan
This presentation will explain how to understand and meet the quality expectations of Japanese clients and business partners.
Report: Marketing Challenges when targeting the Japanese market
Japan has the 3rd largest GDP worldwide, its population is over 125million, bigger than any single EU country. It’s the fifth largest market for Made-in-Italy products and France exports over €0.5bn of wine annually. Japanese consumers love brands whether they be in food, personal care products like cosmetics, fashion, luxury goods or cars.
Webinar 09: Get to Know your Client and Adapt

How to Master B2C and B2B Marketing in Japan?


10:30 - 11:30
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