Dr. Silke Bromann offers an in-depth analysis of Japan’s ageing population and the new opportunities it creates for businesses. She examined how elderly citizen’s demand for new products and services creates new markets opportunities, known as the “Silver Market”. She then categorised these products and services into three main groups; medical care and consumer products for the elderly and services aimed at an ageing population.
This report will provide European businesses with a wealth of information about the market size, trends and profitability of Japan’s silver market and its three categories. It also contains essential information about challenges and opportunities, distribution channels and regulatory issues in Japan.
Picture: Fukurokuju - Japanese God of Wisdom and Longevity
Picture copyright: Wikipedia under the GNU Free Documentation Licence
The EU-Japan Centre currently produces 5 newsletters :