This report provides an overview of the current situation on the Japanese consumer market (as of January 2021). It first presents current data on the purchasing power, size and relevance of the Japanese consumer market. The second part describes particularities of Japanese consumer behavior and then presents the special characteristics of the Japanese consumer market and its most relevant target groups, by age and gender.
About the Expert:
Prof. Dr. Parissa Haghirian is Professor of International Management at Sophia University, Tokyo, Japan. Parissa Haghirian has lived and worked in Japan since 2004 and is an internationally renowned expert in international management with a focus on Japanese management.
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