Frozen Foods
EUBIJ : About, Procedures & Sector content
— Latest update: June 2023 — The Japanese processed food market has traditionally been regarded as difficult to enter as regulations are very strict. However, it has enormous potential. Frozen foods consumption has doubled over the past two decades and continues to grow. At-home cooking has been gradually declining, and there is a growing demand for convenient ready-to-eat meals. The COVID-19 pandemic also influenced consumers as they have increasingly sought foods and drinks to prepare at home...