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This month we have updated a few pages with new statistics, charts, further readings and much more!Please find hereafter an overview of fishing and processed food sectors in Japan: About FishingFrozen FoodFor previous updates, see below:AdvertisingKnow Your Client And AdaptB2BIPRAgricultural technologyOrganic produceMarketingSelling through intermediariesSelling Through e-Business

This month we have updated 3 pages with new statistics, charts, further readings and much more!Please find hereafter an overview of the Organic Food, Organic Produce and Automotive sectors in Japan: Organic FoodOrganic ProduceAbout AutomotiveFor previous updates, see below:Luxury goodsCosmeticsJewelleryFood & BeveragesEnergyCeramics & GlassPolymersMaterials

Press release - New supports for EU companies seeking to develop their activities in Japan.On the 23rd March 2013, the European Union and Japan officially commenced negotiations for a free trade agreement. The third round of negotiations took place on the 21-25 October 2013, with the next round scheduled for early 2014. At the 21st Summit between Japan and the European Union which began in Tokyo on the 19th November 2013, EU and Japanese leaders reaffirmed their desire to strengthen ties between...

We are pleased to welcome you to this new website designed to support EU companies seeking to develop their activities in Japan. This site is currently under development but will be officially launched very shortly.We apologise for any inconvenience this may cause and look forward to welcoming you as a new member.Kind regards,The EU Business in Japan Team

TOYOTA Motor Manufacturing France, in Valenciennes, has agreed to host the FINAL Lean in Europe visit. 20 places are available on this visit. Application deadline: 6 February.

— Latest update: October 2023 — The Japanese Leather Industry is dominated by SMEs, producing in rather small quantities. Over 2.000 companies are registered in the Japan Leather and Leather Goods Industries Association and the industry is only concentrated in a few locations, such as in Hyōgo, Ōsaka and Tōkyō Prefecture. Beside natural leather, Japan is also producing large quantities of synthetic leather, and the development of high-quality and finely textured synthetic leather is said to have...

In case you experience some login issues with the new website here is what to do.

Politeness and formality are characteristic of business communication in Japan. In order to successfully enter the Japanese market, it is vital that you build up good working relationships with your Japanese contacts, partners or suppliers by respecting and following proper business etiquette. The primary cultural differences which Europeans will encounter in business communication styles are outlined in this section. Table of Contents Business Communication Honne v. Tatemae Indirectness General...

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— Latest update: May 2025 — Manga and anime are perhaps the most recognizable aspects of Japanese culture, and the huge global popularity of both these art forms underline Japan’s status as an influential cultural superpower. Whereas manga and anime have a large cult following around the world, the domestic appeal of manga and anime in Japan is much more mainstream: people of both genders and all ages read manga and watch anime. This page provides some information on Japan’s domestic and...

— Latest update: November 2023 — As Japan is an island nation, it is hugely dependent on the sea. It is also one of the world’s great maritime traders thanks to its reliable and efficient shipping, advanced engineering capacity, and its top-quality maritime research. The sector remains a high-cost economy but the sophistication and high quality of Japanese shipyards have ensured their status. Japan remains as of today the third largest shipping country after China and Greece. The country...

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Consumers must be aware of you in order to purchase your product. But how do you become known on the market?

— Latest update: September 2023 — The Japanese population is a traditional consumer of seafood, but meat consumption has increased gradually over recent years, especially among the younger generations. In 2019, Japan was rated as the second-largest meat importer, after China. Despite Japan’s rapidly ageing and declining population, the Japanese meat production industry is expected to experience growing sales due to the ongoing Westernisation of the typical Japanese diet. In particular, it is...

— Latest update: May 2023 — Japan is one of the largest producers and import markets of medical devices in the world and the majority of the device manufacturers in Japan are small and medium-sized enterprises.

A new portal site promotes innovative Japanese biotechnology and life sciences companies and is inviting European companies to express their interest for the arrangement of online meetings. The 41 Japanese companies on the site are innovative ventures located in incubation facilities managed by the Organization for Small & Medium Enterprises and Regional Innovation, JAPAN (SME SUPPORT JAPAN). Most of them are looking for partners for joint research and development in areas such as Drug Discovery...