Business Culture

'About Japan' webinar series 212: Cross-cultural awareness and the importance of corporate culture

JUN

2023

What should EU SMEs know about the Japanese private and business culture when planning or doing business in, or with, Japan?

10:30 - 11:30

'About Japan' webinar series 213: How to Succeed with B2B Marketing in Japan

JUN

2023

What are the most effective strategies and tactics for B2B marketing in Japan?

10:30 - 11:30

'About Japan' webinar series 219: Japanese Business Culture- How to influence decision-making processes in Japanese organisations

OCT

2023

Do you want strategic insight, tactical guidance and real-life examples of how to influence decision-making processes in Japanese organisations?

10:30 - 11:30

'About Japan' webinar series 222: Japanese Business Culture- Aligning strategy with Japanese counterparts

DEC

2023

Do you want strategic insight, tactical guidance and real-life examples of how to influence and align strategy with Japanese business partners?

10:30 - 11:30

'About Japan' webinar series 225: Japanese Business Culture - Techniques for effective virtual communication with Japanese partners

FEB

2024

Do you want strategic insight, tactical guidance and real-life examples of how to accelerate the quality of virtual communication with Japanese partners?

10:30 - 11:30

'About Japan' webinar series 233: Building a Professional Network in Japan

JUN

2024

What are best practices to build a professional network in Japan?

10:30 - 11:30

'About Japan' webinar series 240: How to conduct a successful meeting with Japanese?

NOV

2024

What is important to make a successful meeting with Japanese?

10:30 - 11:30

'About Japan' webinar series 245: How to lead a successful negotiation with Japanese?

MAR

2025

Have you ever experienced a difficult negotiation with Japanese? How challenging is it to decode the thought of your Japanese counterparts? What are the keys for successful negotiation with Japanese?

10:30 - 11:30

'About Japan' webinar series 247: How to develop and maintain sustainable relationships with Japanese clients and partners?

APR

2025

What are the keys to develop and maintain successful relationship with Japanese?

10:30 - 11:30

'About Japan' webinar series 251: Preparation for EXPO 2025 Osaka

MAY

2025

How shall we prepare for our visit at EXPO 2025 Osaka to get the most out of it?

10:30 - 11:30

'About Japan' webinar series 260: Influencing Without Pushing - How to Get Results with Japanese

DEC

2025

What are the keys to influence and convince Japanese? What are considered ‘respect and professional’ and what are not? This session will illustrate the keys to get the best results out of negotiation with Japanese while building and maintaining sustainable relationship.

10:30 - 11:30

'About Japan' webinar series 264: Winning Presentation Strategies for Japanese Business Settings

FEB

2026

How can you build a successful presentation for a Japanese audience?

10:30 - 11:30

'About Japan' webinar series 267: Understanding ‘the Why’ behind Japanese business behaviours” – the keys for relationship management

MAR

2026

Understanding Japanese behaviour is the key to building successful and trustful relationships. But how can you unlock the ‘Why’ behind Japanese business culture?

10:30 - 11:30

'Cross-Cultural' webinar series 1: Cross-cultural trust building

SEP

2023

How do you develop trustful relationship with Japanese clients and partners?

10:30 - 11:30

'Cross-Cultural' webinar series 2: Cross-cultural communication - How to say/read YES and NO?

OCT

2023

How do you decode the Japanese ‘YES’ and ‘NO’? What are the keys to lead to the real ‘YES’ with Japanese clients and partners?

10:30 - 11:30

'Cross-Cultural' webinar series 3: How to resolve conflicts with Japanese?

OCT

2023

How do you define conflict? How do you deal with it?

10:30 - 11:30

About Business Culture

As 3rd largest economy in the world, Japan represents a strategic interest for EU companies. The country has the second highest spending worldwide on R&D, and its companies remain amongst the most valuable and technologically advanced in the world.

Article: Why is reporting so important in Japanese companies?

Article written by

Business Meeting Protocol

In order to successfully build a network of Japanese colleagues, proper observance of Japanese business protocol is vital, as one significant faux pas could offend your prospective business partners and cost you a lucrative business opportunity.

Cross-Cultural Issues

There are countless cross-cultural issues to be aware of when doing business in Japan. This section provides a very brief overview of certain important issues that you will come across.

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EU-Japan Centre for Industrial Cooperation

Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.