'About Japan' webinar series 199: Pet Products market in Japan
What business opportunities are there for EU SMEs in the Japanese pet products market? How can I enter and grow my pet business in Japan?
10:30 - 11:30
Pet Products
The Japanese pet market is highly directed towards dogs and cats, they had an ownership share of 11.5% and 10.1% respectively (2019). Related to them we can find a wide variety of supplies (toys and food) and services. During the fiscal year 2022, the pet industry retail value was worth over 1.65 trillion yen.
Report: Pet Market in Japan

About the Report

This report provides an analysis of the pet market in Japan.

Report: Pet Products Market in Japan
Japan’s pet industry is one of the largest in the world, worth over JPY1.65 trillion (Euro1.2 billion) at retail value. Unlike many product categories in Japan, pet products are unusual since foreign manufacturers, especially in pet food, have the largest market shares rather than domestic Japanese companies.
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