'About Japan' webinar series 230: Opportunities rising from new product developments through R&D projects between European SMEs and Japanese companies

09-04-2024 | 10:30 - 11:30 CET

How can European SMEs set up collaborative R&D projects with Japanese companies, in order to develop conjoint new products to enter into Japanese markets?

The webinar explains the current opportunity timing to stablish a collaborative R&D project with a Japanese company, which further enables to develop a shared new product to enter into the Japanese market. Conditions of opportunity timing are condensed in a model that assesses about tech areas of projects, external conditions and support from institutions on both sides, giving tips and advice, and showing success cases.

The webinar is targeted to EU SMEs (manufacturers or not) that have expertise on one of the so-called tech areas of opportunity, and could consequently develop an R&D collaborative project with a Japanese company.

In 40 minutes from your desk, discover:

  • How to define an attractive collaborative R&D project        
  • How to enter into contact with Japanese tech firms
  • How to find the right public program to support the project from a technical and financial point of view.
  • To learn from patterns of succeeding projects: which are the key success factors?
  • Steps and tips to achieve success


  • Introduction to Opportunity Model: Current opportunity timing for European SMEs
  • Tech Areas and Factors of the Opportunity Model
  • Challenges to set up projects
  • Tech Public Programs to support R&D projects
  • Key success factors from real cases
  • Steps and tips to achieve success
  • Q&A

Speaker: José Gutierrez, Managing Director of EMC TEIN2 and Prof. of Innovation Management at Nebrija University (Madrid, Spain).

Mr. Gutierrez has a long track record of R&D and Innovation projects with European companies and institutions. He is also author of three books about Japanese companies, published by Shacho Kai and sponsored by Suiyo Kai, with participation of JETRO, as well as two papers about Japanese management attitudes, published by Elsevier. He teaches about Entrepreneurship, Innovation and Intercultural topics in Europe, America and Asia, and he is regular lecturer at universities of Spain (Nebrija, ESIC and UCIII- Madrid), Japan (YCU- Yokohama and IUJ- Niigata) and America (ESDEN- Mexico City and Bogotá-Colombia).

Moderator: Sofia Smerzi, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office



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