22-09-2020 | 10:30 - 11:30 CET

What does the existing structure of Japan’s organic food and beverage market look like, and what are the business opportunities for EU SMEs?

A webinar delving into the organic food and beverage market in Japan. We take a look at the overall sector trends, highlight the key domestic and international players, how to effectively communicate the ‘organic’ concept to Japanese consumers, what the target demographic for organic looks like, as well as key promotional events, how to obtain official organic labels and ensure products are compliant with Japan’s regulations.

The webinar is targeted to primarily EU organic food and beverage companies looking to enter the Japanese market, but also those wanting to further develop business opportunities for existing products they are selling in Japan..

In 40 minutes from your desk, discover:

  • The characteristics of the Japanese organic food and beverage market
  • Trends in Japan’s organic food and beverage market
  • Who the key domestic and international actors are and why they have been successful
  • How to obtain a JAS organic label to sell products in Japan
  • Effective communication of ‘organic’ to appeal to Japanese consumers
  • Events for networking and promote your brand in Japan
  • Where the opportunities are for EU businesses


  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Melissa Francis, Senior Research Executive, Tokyoesque
Moderator: Pauline Laloux, EU-Japan Centre for Industrial Cooperation
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office


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