Why do you need a marketing strategy in Japan?

Each country has its own way of doing business and this is also true of Japan. Knowing the Japanese way of doing business would be useful when marketing your products in Japan. Most importantly, Europe occupies a unique place in the people’s mind-set in Japan, and being aware of this and trying to make use of this would put your products on the right track.

This webinar is targeted at: EU companies seeking to market their products, goods or services, well in Japan. 

What you will learn during this webinar?

In 40 minutes from your desk, discover how to:

• Main characteristics of Japanese ways of doing business
• How to make use of Japanese ways of doing business
• Europe’s place in the people’s mind-set in Japan
• How to make use of Japanese image of Europe   

Programme

• Introduction
• Expert’s presentation
• Q&A Session
• Conclusion

Speaker: Fumiko Nakabachi and Yushin Toda, Japan Desk Scotland 
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

After Event Information