Article written by Masako Kato, Intercultural management consultant, itim international, Helsinki, Finland

You all know that Japanese customers have expectations of high quality. But even with your top quality products/services, you may still face some challenges with Japanese customers. Here are some ex­pectations of Japanese customers and tips to cope with them.

Please log in for full access
Subscribe to
our newsletters

The EU-Japan Centre currently produces 5 newsletters :

  • EU-Japan NEWS - our flagship newsletter covering the Centre's support services, information about EU (or Member States) - Japan cooperation
  • Japanese Industry and Policy News
  • “About Japan” e-News (Only available for EU companies / EU organisations)
  • Japan Tax and Public Procurement Weekly Tender Digest (Only available for EU companies / EU organisations)
  • Tech Transfer Helpdesk Newsletter
1 EUR = 169,612 JPY