In ‘Get to know your Client and Adapt’, Mr Huysveld focuses on the business-side of Japanese market entry. The first part of this report provides an insight into the Japanese Retail Market and consumer behaviour. In the second part, an overview of Japan’s B2B Universe from a regional, a national and a global point of view is given, with useful links to Private B2B Directories and to Public/Government tenders/contracts supplied. Examples of EU success stories in Japan are given throughout in order to provide you with recommendations on tried and tested methods for successfully adapting your business style.
Philippe Huysveld is an expert in Europe-Japan consulting.
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