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“Before participating in HRTP 49, I didn’t know anything about Japan. Through the course, you really gain an insight into Japanese companies, markets… everything. I don’t think my company would have been able to develop in Japan without this course. I have learned so much about the Japanese people and their culture, how to introduce myself and how to behave in relationships with Japanese partners.Thanks to this course, through the contacts I made during HRTP 49 and while being in Japan, my...

AbstractThe objective of these testimonials is to show the experiences of former participants in the EU-Japan Centre's various missions and training programmes in Japan. Here you will find out more about the impact that these have had on the relationships and contacts which these companies have with Japan.

In this testimonial, Mr. Antonio Pineda of Pakmarkas Lithuania talks about his experiences in the 2014 World Class Manufacturing (WCM) mission to Japan organised by the EU-Japan Centre. Please read on to find out more! Name: Position: Organisation: Nationality: Mr Antonio PinedaDirector Printing DivisionPakmarkas (Lithuania)Spanish

The 4-week Human Resources Training Programme - Japan Industry Insight offers EU managers the unique opportunity to experience and understand both the cultural and economic elements which define and explain Japan's business and technological achievements.Here below you can find some testimonials from former participants of this programme. The objective of these testimonials is to show the experiences of former participants in the EU-Japan Centre's various missions and training programmes in...

It is often said that the customer is always right or even that the customer is king. The corresponding Japanese proverb says that the customer is God (in Japanese, “okyakusama wa kamisama desu”). In fact, even the word customer (kyakusama) expresses particular respect and veneration, as it means honoured guest. This section shall provide you with some information on what to expect from Japanese consumers as well as what they will expect from you! Stockholm School of Economics, The Customer is...

The EU-Japan Centre has launched an EPA Helpdesk to support and guide EU SMEs in their search for relevant information. The "EPA Helpdesk" provides up-to-date information and recommendations on the potential benefits the EU-Japan EPA offers EU SMEs. The helpdesk answers EPA-related queries, organises webinars and publishes information packs each of them composed of a factsheet and practical guide covering a specific topic or sector. PUBLICATIONS For already available publications see below...

The latest issue of the EU-Japan Centre's quarterly newsletter is available on https://www.eu-japan.eu/publications/eu-japan-newsletter-issue-62To register to the quarterly EU-Japan newsletter click on: https://www.eu-japan.eu/newsletter

The event is organised by the EU-Japan Centre for Industrial Cooperation and aims at highlighting Africa as an attractive destination for Japanese and EU businesses, with a special focus on EU-Japan joint projects.

Prefecture flag Main City: Utsunomiya Population: 1,921,000 people, ranking 19/47 prefectures (2021) Area: 6,408.28 km² Geographical / Landscape description Located in the centre of the landlocked prefecture is the largest open plain in the Kanto region. The northern part is characterized by high mountains: Shirane (2,578 m), Nantai (2,484 m) and Nasudake (1,917 m). Climate The climate of Tochigi may be classified as a humid temperate zone with broad variations in temperature. Winters are arid...

Products that occupy the top positions for exports include pharmaceuticals, rubber products, motors, etc. For imports, products such as metal ore and scraps, coal, crude oil, and raw oil are in the top positions. Furthermore, pertaining to manufacturing activities, Tohoku is a home to 770 manufacturing company headquarters. Tohoku’s service industry is also currently on the rise, making 2021 the seventh consecutive year of increase. Tohoku region has a large share of medical, healthcare and...

Prefecture flag Main City full name: Tokushima Population: 756,000 people, ranking 44/47 prefecture (2015) [1] Area: 4,144 km2 [2] Geographical / Landscape description Tokushima Prefecture is located in the eastern part of Shikoku, the 4th largest island composing Japan. Mountainous areas make up approximately 80% of Tokushima's total land area. [2] Climate The southern part of the prefecture is warmer, winters are mostly dry but summers are rainy. The northern area with its mountain chain...

City flag Main City: Tokyo Population: 14,010,000 people, ranking 1/47 prefectures (2021) Area: 2,187.66 km² Geographical / Landscape description The mainland portion of Tokyo lies northwest of Tokyo Bay and measures about 90 km east to west and 25 km north to south. The average elevation in Tokyo is 40 m. It is bordered by Chiba Prefecture to the east, Yamanashi to the west, Kanagawa to the south, and Saitama to the north. Mainland Tokyo is further subdivided into the 23 Special Wards occupying...

Prefecture flag Main City: Tottori Population: 574,000 people ranking 47/47 prefecture (2015) [1] Area: 3,507 km2 [2] Geographical / Landscape description Located on the coast of the Japan Sea, Tottori is home to the Tottori Sand Dunes, Japan's only large dune system. On 1 April 2012, 14% of the total land area of the prefecture was designated as natural parks. [2] Climate Tottori has a humid subtropical climate with hot summers and cool winters. Precipitation is significant all year long. [2]...

TOYAMA PREFECTURE Main City: Toyama Population: 1,067,000 people, ranking 37/47 prefecture (2015) [1]

— Latest update: May 2025 — Over the past few decades, Japanese popular culture and the toys associated with it, have become increasingly popular in Europe (Pokémon probably being the most obvious example). At the same time, toy stores in Japan offer Barbie dolls and Lego alongside traditional dolls and Japanese action figures. The following article gives an overview of current trends in the Japanese toy market. > For more information about the electronic games sector, please consult our...

Japan and the EU are currently negotiating a free trade agreement aimed at removing many existing trade barriers between the EU and Japan. In this section you will discover more information both about the current status of these ongoing negotiations as well as various alleged trade barriers and Non-Tariff Measures (NTM’s) of relevance for EU businesses interested in Japan.Table of ContentsOverview of Pre-2013 ConditionsFTA Negotiations and Current StatusNew tariffs under the EPA...