Webinar 160: COVID-19 and E-Commerce: Market Trends, Challenges, and Opportunities in Japan (A View from Rakuten)
EUBIJ Library & News content
How can EU SMEs best take advantage of the e-commerce growth during COVID-19 to better position their products for market entry and expansion in Japan? COVID-19 has had a dramatic, potentially long-lasting impact on consumer shopping habits. The e-commerce shift has been described by some as “10 years of growth in 3 months.” In a survey of 100,000 shoppers across markets in Asia (including Japan), 85% say they will continue to purchase items online even after businesses are open and social...