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What are the peculiarities and trends of e-commerce in Japan? What are the (service) expectations of Japanese consumers and who are the dominating players on the market?Due to the high diffusion rate of (mobile) internet and an extraordinary interest in new technical opportunities, shopping online has become part of everyday life in Japan. Although many Japanese consumers had been reluctant in the initial phase of e-commerce, sales volumes of the whole sector as well as spending per capita are...

What do I need to know about the Japanese biotechnology market and biotechnology clusters?The Japanese government recognizes that biotechnology is an important driver of economic growth, which is reflected in both the national and regional government supported domestic biotechnology-related initiatives and their global development. One of the initiatives supporting this policy are the biotech clusters, with each cluster having its own characteristics and focus sector. For EU biotechnology...

MORE INFORMATION COMING SOON!ProgrammeIntroductionExpert’s presentationQ&A SessionConclusionSpeaker: Peter VAN DER WEEEN, Co-Founder/CTO, Akoni KK (IT and Business Consulting for Japan)Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

What Japanese food should I import to the EU? Japanese food has globally become a popular choice on eat-out occasions and Europe is in particular becoming a prospective market for premium Japanese food. For European companies to seize this business opportunity, the author gathered credible market information and presents basic facts on Japanese food from health, geographical and conventional aspects. By participating in this webinar, you will be able to answer (1) what Japanese food really is;...

What do I need to know about the Japanese alcoholic beverages market, in order to plan a successful market entry? The Japanese alcoholic beverages has some peculiarities which companies, interested in entering the Japanese market, should know about. In order to plan a successful market entry the EU company should understand the specific regulations/legislation, the labelling/packaging requirements, the import procedures, the distribution channels, tariffs and taxes and issues when importing...

What is the current status of the Japanese Ambient Assisted Living (AAL) market? Which areas would be of particular interest for European companies ?In Japan, the Ambient Assisted Living (AAL) concept is not as widely known as in Europe. Some limited projects have been implemented but the governmental funding so far has been limited. As a way to cope with the ageing population, the Japanese government, for instance, has prioritised increased use of robotics technologies for providing care to the...

Obtaining your qualification as a supplier to Japanese governmental organisationsJapanese governmental organisations require their suppliers to qualify before participation in tender procedures. The government uses the qualification system to assess their prospective suppliers’ financial strength and delivery capabilities. With the qualification system, companies are classified according to size and capabilities. This classification system is used to reserve specific tenders for suppliers. This...

How is e-Learning transforming Japan’s educational system?2015 was marked by a merger of two key players in the online language learning space but also in previous years a good amount of change could be seen in Japan's e-Learning / Online Language Learning industry, an industry which is slowly but steadily transforming the country's conservative educational system.While the e-Learning technologies could be seen evolving from CD-ROM to web to mobile, the shift to tablets and smartphones and the...

Your first meeting with JapaneseDid you know that a meeting is like a ceremony for many Japanese companies? The way Japanese run a meeting is very different from the way Europeans run a meeting. This webinar summarises how you can prepare for a meeting with Japanese so that you know what to expect in a meeting with them. The webinar will also cover some tips to navigate through different culture so that you can have a successful meeting which leads to a long-term relationship with a Japanese...

What areas of expertise are valuable for the organising committee in order to create flawless Olympic Games, and how to sell this expertise to the responsible authorities? The next few years will offer exciting opportunities for doing business in Japan with the lucrative market of the 2020 Olympic Games coming at a fast pace. There are plenty of opportunities for EU companies to:Develop their turnover at the Olympic Games ;Grow their reputation, opening possibilities for future mega-sports...

What is the current status of the non-life insurance market in Japan, and what segments of the market could be interesting for European companies?Several foreign insurance companies have entered the Japanese market over the years. In contrast to the life insurance market where foreign companies have a combined market share of about 20%, the corresponding share for foreign non-life insurance companies in Japan is only about 6%. Various challenges have slowed down a stronger presence. The...

Japan is among global leaders in industrial biotechnology and looking for high-tech innovation. How could you participate?Japanese companies have access to advanced technologies, and government programs within public-private partnerships support rapid and broad advances. However, Japan is constantly looking out to introduce fresh science and technology, and ready to partner with foreign technology providers if this is to a mutual benefit. The webinar will provide you with a primer on the state...

Is there a potential for European companies to further expand/enter into the Japanese toy market? New date! (originally was on 22 March)In recent years, the Japanese toy market has changed significantly. In fiscal 2014 ending March 2015, Japan’s toy market witnessed a year-to-year increase by 9%, the best sales in a decade. Business integrations of major players including wholesalers have altered the market landscape. At the same time, the low birth rates as well as other factors are impacting...

What is Japan’s FDI policy and its aim in attracting European investment in Japan? Under the strong leadership of PM Shinzo Abe, Japanese government has been aggressively promoting its inward FDI to attract foreign direct investment. A variety of incentives and support services were introduced, especially for those segments which government tries to grow as the next national industry. This research provides the information on GOJ’s FDI promotion policy, incentive programs and support services...

How have Tokyo Metropolitan Government and other Tokyo 2020 Olympics related organisations organised their procurement? Opportunities related to the Tokyo 2020 Olympics are attracting businesses from all over the world. A variety of organisations are involved in the preparations for the Games, each with their own procurement policies and procedures. In this Webinar we will look at the current state of affairs with regard to procurement practices by organisations such as Tokyo Metropolitan...

What is the current state of the Japanese healthcare market?Through knowledge of the current state of the Japanese healthcare and welfare market combined with insights in Japanese business in general, this webinar will provide a understanding of both the past and future of the Japanese Healthcare sector. From this, participants can shape an understanding of the market’s current practices and pitfalls as well as how to deal with them. This will enable companies to plan their approach to the...

How can EU SMEs become suppliers to the Automobile and Transport Industry in Japan?Traditionally suppliers to Japan’s automobile and transport industries have been domestic companies, however, this is changing, and there are new opportunities for small and medium sized EU companies to enter this market. Since those industries are mostly located in some kind of clusters, it is important to understand the location of those clusters and what opportunities each type of cluster can provide before...

Do you know that some of Europe’s most successful companies in Japan are marketing FMCG goods, either entirely or in part, as part of their overall strategy?FMCG goods are fantastically popular in Japan. Many European companies are already successfully marketing their FMCG goods in Japan and reaping fat profits. It’s not that hard if your company has a plan and follows through on it. This presentation includes tips and techniques to help your company with its Japan FMCG strategy.The webinar was...

With what and when will the combustion engine be replaced in Japan?When will we see the first self-driving cars on the Japanese roads?How will traffic jams be reduced in big cities like Tokyo?In many countries and regions around the world, there is a high pressure to replace the traditional combustion engine with something which is more environmentally friendly. Car manufacturers world wide are trying different solutions. Japanese car manufacturers were very early focusing on hybrid cars, but...

What kind of cultural values in Japanese business etiquette should be understood in depth to conduct successful business relationships in Japan? This work is based on a broader research conducted by the author in Japan as a Visiting Researcher at the Institute of Social Sciences, University of Tokyo. It has two main aims. After presenting the identified cultural values in Japanese business, the author describes some situations where misunderstandings arise and the obstacles that result from...