11-10-2016 | 10:30 - 11:30

What is the landscape, and what are the key trends in the energy storage sector? What are the trends in the Japanese energy storage market? What does the energy storage market play in the renewable energy and clean-tech sector in Japan?

In the 21st century, the future of the energy landscape throughout the industrialized world is a context defined by the rise of renewable energies, as well as the diversification and diffusion of energy generation. However, the emergence of this reality gives rise to the need for highly-specialized supporting infrastructure and technologies. 

Renewable energy sources, such as wind and photovoltaic energy generation, generate power intermittently, both increasing their cost and undermining their viability as primary energy generation sources. The intermittent nature of energy generation is further exacerbated by the fact that peak energy generation is likely to occur at off-peak consumer demand scenarios. In order to be reliably integrated into the existing energy grids therefore, energy storage is required to provide ancillary services, thereby smoothing the integration into the energy markets.

In Japan, one of the world primary energy – and renewable energy–  market, as well as the current world leader in smart-grid and energy storage technology, the specific idiosyncratic situation gives rise to considerably more well-established demand for energy storage technology going forward, considering the country’s long-term energy market needs. Aside from Japan’s plans for wide-spread implementation of smart-city and smart-grid technology during the coming decades, the country’s market is also defined by a general shift away from nuclear and fossil-fuel energy towards a highly-diffuse renewable energy infrastructure.

The webinar is targeted to EU companies seeking to develop insights into Japan’s energy storage sector, it’s trends, and relevant technologies.

Registration deadline: 10/10/2016

What you will learn during this webinar?

In 40 minutes from your desk, gain insight into:

  • The energy storage market and its key technologies
  • The role the Japan’s energy market plays on the world stage
  • What the key fundamental factors of the energy storage market are.
  • Where energy storage is headed in the future. Both in Japan, and in the world at large.
  • The role that energy storage technology plays in Japan’s energy future. How it links with Japan’s aims for smart-cities and the rise of renewable energy generation in Japan.


  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Max Berre is an economist and journalist with years of Japan-related experience. Click here to access his profile.
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

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